Find out anything that is said online about your brand and aim at a direct comparison with your competitors’ performance. Monitor the discussion volume and exploit the users’ sentiment to direct your marketing strategy and your business decisions. The social networks are a valuable source of information about your customers’ and competitors’ behaviour, we give you complete access to this information in order to help you to find out strengths and weaknesses of your communication strategy.
A complete overview of your online presence.
Comprendere i social non è mai stato così semplice
AbautYou Products
The one solution you were looking for
ad-hoc analysis
Custom social analysis tailored on you, with non-standard approaches and complete custom-made reports designed just for you.
Dashboard
Multi-access customizable dashboard for social analysis. You can select source social pages, hasthags, keywords and people to monitor, set up analysis and visual indicator for your benchmarking activities to compare your brand's performance with your competitors.
Up-to-date, deep and flexible insights.
See your brand from your customers' perspective.
- SentimentWhat users say about your brandUsers' interaction and conversations analysis that will help you to understad their level of appreciation toward a brand, a topic, a person or a product.
- InteractionHow much they are talking about youUsers' interaction level analysis, post and comments volume, engagement evolution in a period of time. We can monitor pages, topics, individuals and events.
- BenchmarkingPerformance indicatorsCompare the efficacy of different communication strategies used by brands. Some of our indicators are: Communication Efficacy, Consumer Engagement, Positive Emotional Index, Content Impact Index.
- Word frequencyThe most used words in conversationsDiscussion volume analysis to obtain the words that are most used by influencers in their communication or by the users in their comments on brand pages, in order to define areas of interest and relevant topics.
AI & Machine Learning
Automation at the service of innovation
Our tool is made of an advanced system of proprietary algorithms based on Artificial Intelligence and Machine Learning, that give us the chance of automate and speed up several process that had to be done manually until now, such as information extraction, social listening operations and sentiment analysis.
Social Listening
Intercept conversations and interactions
Every 60 seconds more than 1.000.000 pieces of content are uploaded on social networks. Intercept and analyze all the conversation relevant to your brand, your competitors or the new trends among the users and use that information to measure and compare social performance. Every single post, comment and social action is captured by our crawler to be processed by our systems and shown in our dashbord or in our reports.
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