AbautYou is the right tool for those who want to understand and study opinions, preferences, activities and dissatisfaction regarding their customers or audience. This can be done in order to have a simple photography of a particoular social event or to get solid basis on which to build a marketing strategy capable of empower their brand.
The first step toward a correct digital strategy.
Listen, study and compare
anything that is said online about your brand.
Get detailed and easy to digest reports on users’ sentiment about your brand and your products. Keep an eye on your competitors and use the information for your marketing strategies.
- SetupChoose the resourcesGive to AbautYou any Facebook page, Twitter profile or RSS Feed to follow and analyse.
- AnalysisData collection and interpretationAbautYou will analyse every single activity, reaction and comment found on the chosen resources in a given time window, giving them a precise meaning.
- ReportGet a detailed reportAboutYou will provide clear and precise data in an intuitive interface that shows them through both text and graphs.
Who is it for?
The right tool to intercept and understand
needs and desires
of your customers
Companies and business
Analyse users' reactions to your initiatives, measure the customer appreciation and do a real time comparison with your competitors.
Social studies and public opinion
PA will be able to get instant overviews of social events related to their territory, or check the public opinion regarding intiatives, public works and social projects.
How does it work?
A single system,
A proprietary crawler scans the chosen resources, collecting relevant information based on keywords and other setting.
Semantic algorythms extrapolate context for the collected data and interpret information and words, polarising them with positive and negative values.
All the collected and analysed information is processed and the sentiment is calculated, which is an expression of the users' opinion.
We are here for you
You can use the contact details or the contact form below
Via Leopoldo Pisacane, 20-46, 73010 San Pietro In Lama LE
+39 0832 1835110